Selecting the Right Innovation Strategy

Kenneth B. Kahn, Ph.D. is a Professor of Marketing and Senior Associate Dean in the School of Business at Virginia Commonwealth University. Dr. Kahn presented at San Diego's PPM Best Practices Tour in May 2018.

To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a process, and innovation is a mindset. In this presentation, innovation as an outcome is the focus, with the recognition that outcomes can include product innovation, process innovation, marketing innovation, business model innovation, supply chain innovation, and organizational innovation. The strategy considerations posed by each type of outcome are discussed to help broaden a company’s opportunities for innovation and overall success.

 

Read more about Dr. Kahn here.