Options Thinking in the Idea Generation Phase Sandra Fernholz is the Manager North America at HYPE Innovation. She presented on options thinking at Denver’s Inaugural Innovation Forum in September 2018. Options Thinking in the Idea Generation Phase Download For most organizations, growth continues to be the biggest challenge. This desire for greater commercial success has an impact on innovation professionals. There’s an increasing need for new products and services to address new and existing markets. In order to deliver on-going value, enterprise innovation programs must consider sustainability to help grow engagement and ROI. In this talk, Sandra Fernholz discusses how data-driven decision making and differentiation among different types of innovation goals can drive a predictable and sustainable innovation pipeline, even from early stage initiatives.