Options thinking in the idea generation phase Jennifer Dunn, Enterprise Innovation Consultant for HYPE Innovation, presented "Options thinking in the idea generation phase" at the Minneapolis Regional Innovation Round Table on September 14, 2017. Options thinking in the idea generation phase - Jennifer Dunn Download For most organizations, growth continues to be the biggest challenge. This desire for greater commercial success has an impact on innovation professionals. There’s an increasing need for new products and services to address new and existing markets. In order to deliver on-going value, enterprise innovation programs must consider sustainability to help grow engagement and ROI. In this talk, Jennifer Dunn discusses how data-driven decision making and differentiation among different types of innovation goals can drive a predictable and sustainable innovation pipeline, even from early stage initiatives.