Why build a strategic roadmap?
Strategic roadmaps can, among other uses, be a great tool to facilitate communication and alignment around your strategic plan.
Celia Icard
24 July 2019

By offering a comprehensive view understandable by everyone, strategic roadmaps communicate what your organization is going to do, and why it’s going to do it in a way that sparks the sort of conversation that companies need to better anticipate the future.

But as with many experiences in life, the value of strategic roadmaps resides as much in the process as the end result. In this 10 minute presentation, Keith Duncan, Customer Success Management Director for NPD at Planisware, demonstrates why that is.

Many companies mistake pipeline management for portfolio management. Whereas pipeline management looks at how things are today, i.e. how current projects are performing, portfolio management looks forward, at what the future environment will look like, and what its impact will be on the company.

To be effective, this image of the future needs to be as comprehensive as possible. For that, its construction needs to involve as many different people, departments and functions as possible. Because strategic roadmaps lay down information in a highly visual and understandable format, it encourages communication. It also allows a wide variety of stakeholders to get involved in the conversation and offer their perspectives.