Masterclass: Innovation Strategy & Portfolio Management
Dr. Cooper, author of the best-seller " Winning at New Products," will share practical methods for defining objectives and goals and then show how to translate these into your business's innovation strategy.
He'll provide numerous case studies and guide you through interactive exercises on how to:
- Develop a product innovation strategy and understand how it impacts performance
- Define your strategy - which markets, technologies and project types should you focus your product development efforts on?
- Create your strategic product and technology roadmaps
- Understand the tools to use for effective gates and portfolio reviews
- Rank and prioritize projects - and pick the winners!
- Use strategic buckets for more effective resource allocation
This masterclass will be held at the Hyatt Rosemont near Chicago O'Hare, on June 13th and 14th.